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If I told you that Pearl Jam was going to partner with Target, you might look out your window to check for flying pigs. The Seattle based grunge band, after all, set the bar in terms of not selling out during the 1990s. They protested the exorbitant ticket prices of Ticketmaster and shunned the arena band fortune and fame with everything they had.
However, true to their form, the partnership of the band with the giant discount retailer has been inspired by altruism. Along with Loomstate, an upscale organic clothing line, Pearl Jam has created their own limited edition T-shirt, which is being sold exclusively on Target.com and in Target stores to help raise funds for the program from National Hunger Relief (http://www.feedingamerica.org). All of the t-shirt proceeds will go to benefiting the charity.
The T-shirt, made of 100% organic cotton, features a graphic by Tom Tomorrow of an astronaut who is playing drums in outer space. Tom Tomorrow is the pen name for Dan Perkins, a leftist editorial cartoonist and creator of “This Modern World,” a weekly comic strip. The outer space cartoon, targeting the male fan base of Pearl Jam, was taken from “Backspacer,” Pearl Jam’s new album.
In addition to their retail collaboration, the band is also donated $1 for each ticket that was sold to two recent shows in Seattle for another charity for hunger relief, Food Lifeline. Target, known more for their for profit ventures, matched Pearl Jam’s donation.
It must be hard saying no to someone like Eddie Vedder.
